#HeroesCryToo is a campaign that aims at eliminating the idea that real men do not cry. The concept behind the campaign was capturing people who have been shown in media, or literature in heroic scenes as they cried. The heroes have all been chosen based on reasons that relate to everyday matters. Therefore, the six heroes are used as brand representatives as they merge into one another. The campaign uses a hypothetical approach alongside a challenging tone that often times triggers men. The main touch-points ;the water bottles are used to show that these heroes were able to cry that amount of tears, and so it calls/challenges the boys, and men of our day to fill up their own jars.
Napkins for men to wipe their tears.
Diaries
Photo booth to create their own posters as they become heroes
Real life setup
